ABU

For over 60 years, fishermen have trusted Abu Garcia for rods and reels to perform unfailingly, year after year. We have earned this trust with our commitment to building products right, making design changes only when they enhance the angler's skills without compromising reliability.

Accountability is why we have achieved the honored distinction of "Purveyor To The Royal Swedish Court," a distinction bestowed upon a select group of manufacturers by the Royal Court for consistently exceeding their high standards of quality and craftsmanship.

Decades of experience and obsession for detail separates our Ambassadeur reels from those of our competitors manufacturing in developing countries with inexperienced labor. Our Swedish craftsmanship is founded in a deep tradition passed on from generation to generation.

To see full details including prices, click on the name of the reel that interests you.

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